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Diarra Blue Education Initiative

what we did

Brand Strategy & Positioning

Art Direction

UX Design & Development

Site Analytics Setup

Marketing Strategy

The Challenge

The Diarra Blue Education Initiative is a nonprofit organization helping students interested in becoming doctors of veterinary medicine journey through the social, educational, and professional rigors of earning their ultimate goal of success through scholarships, mentoring, and training.

They engaged Kulur Group as their consulting partner to establish a strategic brand direction, define brand identity, and position themselves in the non-profit space. Equipping the internal team and external supporters with the ability to present The Diarra Blue Education Initiative in a unified manner.