Evangelicals in a Diverse Democracy

Client logo

SERVICES

  • Brand Strategy
  • Visual Identity
  • Website Design
  • Website Development

Turning an Initiative Into a
Destination

Interfaith America had a clear ambition for Evangelicals in a Diverse Democracy: create space for people to explore what it means to live faithfully and neighborly within an increasingly diverse—and often polarized—democracy.

The opportunity was to give that ambition a distinct identity and a digital home capable of supporting dialogue, learning and ongoing thought leadership.

Rather than simply creating another program website, Kulur saw an opportunity to build a platform that could organize diverse perspectives, encourage exploration and become a lasting resource for the audiences Interfaith America hoped to reach.

The goal wasn't simply to publish content. It was to create a place for conversation.

OUR
KANVAS

Rather than simply creating another program website, Kulur saw an opportunity to build a platform that could organize diverse perspectives, encourage exploration and become a lasting resource for the audiences Interfaith America hoped to reach.

Evangelicals Mockup

Discovery + Strategy

We began by understanding the initiative's mission, audiences and three guiding priorities—ensuring the brand and digital experience would support the larger purpose rather than simply house content.

Brand Identity

Kulur created a distinctive visual identity capable of standing on its own while remaining connected to Interfaith America's broader mission. The system brought together bold color, symbolism and typography to create a recognizable platform for diverse voices and perspectives.

Digital Experience

We translated the identity into an interactive content hub designed to make exploration intuitive. Articles, perspectives, resources and thought leadership could live within one connected ecosystem rather than across disconnected touchpoints.

Content Architecture

The experience was structured around discovery—helping audiences move between ideas, voices and perspectives while giving Interfaith America a scalable framework for publishing new content over time.

Launch

Brand, content and technology came together in one cohesive destination designed not simply for launch-day attention, but for continued discovery and engagement.

THE
IMPACT

Content Worth Finding. And Sharing.

4,000+ Organic Backlinks < 6 months from launch

The result demonstrated something more valuable than traffic alone: other sites were finding the content valuable enough to reference and share, organically expanding the initiative's digital footprint without relying solely on paid promotion.

One Central Destination for Thought Leadership

What began as an initiative now had a recognizable digital home—bringing its identity, perspectives and resources together in one place.